Situation Report | October 26, 2020
November is next week, the beginning of National Home Care Month.
Every year, HCA finds new ways to celebrate, whether it’s pitching news op-eds, inviting social media quotes from members of Congress, recognizing your staff, or last year’s video message from State Health Commissioner Dr. Howard Zucker, among many other recent efforts.
HCA maintains a National Home Care Month website where we’ve posted stories about home care staff, your pioneering innovations in care, as well as tips for providers and elected officials on how to celebrate National Home Care Month.
More recently, HCA has collected over 30 profiles of distinguished home care aides, nurses, therapists and operations staff in our Home Care Heroes campaign — a perfect focus for National Home Care Month.
Next week, HCA will be issuing a statewide press release promoting these stories to the media as we kick off National Home Care Month. To amplify this effort, HCA’s Communications team has also reached out to providers who submitted Home Care Hero profiles, sharing with them a draft press release that they can use locally to likewise build recognition for the courageous work of their staff.
“During the COVID‐19 health emergency, thousands of home care and hospice aides, nurses and therapists marshaled their unique skills and capacity for caring to help patients amid new fears, anxieties and intensified needs,” says HCA President Al Cardillo in the draft press release set for distribution next week. “Their contributions to the pandemic response are nothing short of miraculous, in large part because their great work has exemplified what home care has always accomplished, during ordinary times, to address countless individual needs and urgencies.”
“There is no better time than National Home Care Month, in November, to honor their service and heroism,” he added.
Look for HCA’s press release next week, along with further updates for National Home Care Month.