Situation Report | July 13, 2020
Several newspapers in New York that are part of the USA Today Network news group — including the Rochester Democrat and Chronicle and Binghamton Press and Sun Bulletin — ran an extensive story on the excellent supports that HCA members are providing for their aides in the pandemic.
UR Medicine Home Care and its CEO Jane Shukitis, who is also HCA’s Board Chair, are featured prominently, as is HCA member Selfhelp Community Services.
“In an effort to retain employees, leaders of UR Medicine Home Care … have implemented closer communication policies to ensure their employees are well and able to work,” the report states. “From this outreach, they’ve been able to address employees’ real-life concerns, from child care to flat tires,” giving numerous examples of vital supports.
For home health aide Elaine Duckey, the pandemic “is a new reality — checking in with her supervisor every morning, wearing a mask on each visit — but her trust in the support of her employer, UR Medicine Home Care, keeps any fears at bay,” the report states.
The report also features Lissette Marrero, a home health aide with Selfhelp who is a peer coach, “a mentor position she takes seriously.”
“Now that the pandemic has added extra challenges to an aides’ daily routine, communication with a trusted mentor, in Marrero’s opinion, can make all the difference.”
“‘It’s the best feeling to have someone you know you can go to and may be able to give you a solution,’” she said.
HCA encourages members to tell your agency’s stories to the media, including the vital role of your staff in keeping people safe and supported in their health, social, nutritional and assistive needs during the pandemic.
For assistance on press outreach, or to share recent news coverage, please contact HCA’s Communications Director Roger Noyes at rnoyes@hcanys.org.